Die 3 Säulen jeder erfolgreichen Content Marketing Strategie

Worauf Sie beim Content Marketing achten müssen

As inbound marketing continues to be a dominant force, you’ve likely heard the phrase “content is king” more times than you can count. But getting the right message to the right person is not an easy task in a society that’s tangled in a web of digital content, and it requires a top-notch content strategy. 

A solid content strategy can help create meaningful, cohesive, engaging and sustainable content that attracts new customers and retains existing ones. Despite the importance that great content can have on your business, two of the biggest challenges for content marketers are knowing how to prioritize marketing efforts for one audience over another and communicating a content strategy effectively across teams so that everyone is on the same page.  

Schlagworte

Lesezeit

5 min

Von

Team MCI

Erstellt am

13. Januar 2020
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